UK Department Store House of Fraser's Emoji Twitter Breakdown/Campaign Was a Spectacular Fail

House of Fraser is a chain of department stores in the UK that carries "Over 1000 premium brands and designer labels" according to its Twitter description. They tried to get a little crazy with their new #Emojinal Twitter campaign and while it's certainly getting them attention, it's for all the wrong reasons. Which is fine by us, because their tweets and the confusion they caused are (perhaps unintentionally) hilarious.
  • 01

    It Seems to Have Started With This Cryptic Tweet

    Text - House of Fraser @houseoffraser 10h 14
    via @houseoffraser
  • 02

    And Then a Juvenile Kim K. Photoshop

    Joint - House of Fraser @houseoffraser 9h Practice what you peach @KanyeWest!
    via @houseoffraser

    I mean, we've all done it but you didn't need to tweet it.

  • 03

    And Then... ??

    Text - House of Fraser @houseoffraser 9h t7 11 House of Fraser @houseoffraser 9h t9 House of Fraser @houseoffraser 9h t 5
    via houseoffraser
  • 04

    Oh Good, More Photoshop

    Animal sports - House of Fraser @houseoffraser 9h Monday is here - get a move on! @Merc_Clothing #Yeeha #Emojinal
    via @houseoffraser
  • 05

    At Least They Noticed

    Text - House of Fraser @houseoffraser 9h with us. Ok, something is going wrong, t 22 18 House of Fraser @houseoffraser 9h Ok, something is going wrong, bear with us. 10
    via @houseoffraser
  • 06

    Ok, What?

    Player - House of Fraser @houseoffraser 9h Don't worry John we've got your fairytale ending right here! @ChelseaFC #DeadlineDayPrincessJohn YOКОНАМА TYRES
    via @houseoffraser
  • 07
    Product - House of Fraser @houseoffraser 9h @GigiHadid and her chicks were out on the town this weekend! #Emojinal
    via @houseoffraser
  • 08
    Clothing - House of Fraser @houseoffraser 9h Talk about #MondayMotivation @AdrianaLima! #Emojinal
    via @houseoffraser
  • 09

    Alright, This One's Actually Pretty Good

    Face - House of Fraser @houseoffraser 8h Don't get lippy with us @UrbanDecay, even you aren't safe from this #Emojinal takeover!
    via @houseoffraser
  • 10

    And They Have a Point With This One

    Photography - House of Fraser @houseoffraser 6h Leo's not tooting his own horn or anything, but @RevenantMovie deserves an Oscar! @LeoDiCaprio #SagAwards #OhNoSimon hashtag on Twitter
    via @houseoffraser

    #justgivehimanoscar

    #sowecanstoptalkingaboutit

  • 11

    People Found the Campaign... Less Than Savvy

    Text - Damien Cross@DC_F1 - 3h The @houseoffraser #emojinal campaign is like when a mum first gets a smartphone & can't resist using all the things House of Fraser @houseoffraser Looks like our #Emojinal takeover has started!
    via @DC_F1
  • 12

    Twitter Denizens Weren't Exactly Laughing WITH Them

    Emoticon - Roxanne Parker @MissRoxyParker 8h The ironic use of @houseoffraser's own campaign imagery to describe everyone's reaction to their #emojinal PR stunt XX 30
    via @MissRoxyParker
  • 13

    Even Their Competitors Were Mainly Just Concerned

    Hair - ASOS@ASOS 4h a) U OK hun, @houseoffraser? #Emojinal GIF giphy.com/tumblr
    via @ASOS
  • 14

    Others Just Wanted to Find Out Who Was Behind This

    Text - Roxanne Parker @MissRoxyParker 4h Finally figured out who's behind the @houseoffraser tragic #Emojinal campaign.. Ymhip. Isurf the Web, Itext. LOL Laugh out loud. COMGP Oh, my God. WTF"-Why the face? GIF
    via @MissRoxyParker
  • 15
    Photo caption - Kieran @kieranm22 5h The person running the @houseoffraser Twitter feed right now. #Emojinal HOW DO YOU DO, FELLOW KIDS?
    via @kieranm22
  • 16

    Whatever People Have Been Saying, It Seems Like They're Sticking With It For Now

    Text - FMOJINAL #EMOJINAL TWEETS FOLLOWING FOLLOWERS Follow 306K 62.6K 1,103 House of Fraser @houseoffraser Over 1000 premium brands and designer labels now available, make hofra.sr/Uz1Zy your luxury shopping destination. For customer service @Houseof Helpers.
    via @houseoffraser

    They must have invested a lot in that emoji banner.

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